Individuals born under the earth sign are fixated on practical and attainable objectives. They like exerting themselves in strenuous activities and have a strong capacity for reasoning. They are disciplined and hold themselves to high standards. Because of their knowledge and ability to organize things, they are managers and planners who are productive. They are skilled at using all resources as efficiently as possible and are wise and sensible with money. They are neutral and astute in helping others carry out plans perfectly. They are conservative and adept at proportioning things properly. Their main shortcomings are a lack of inventiveness, an overemphasis on safety in their endeavors, and a reluctance to take risks. Real estate, construction, building materials, gems, and insurance are suitable company areas. Suitable business sectors include real estate, construction, building supplies, diamonds, prepared foods, ceramics, natural stone, agricultural products, supermarkets, and grocers.

Leo sering menunjukkan keangkuhan dan kesombongan. Kadang-kadang berani menipu dan berbohong dan tidak mau disuruh.

Kualitas dan karakter Leo yang baik meliputi kecerdasan, kehangatan, dan kesetiaan kepada teman. Tulus dan terbuka. suka dipercaya oleh orang lain dan dimaafkan. terpuaskan oleh kecantikan dan kerja keras.

Pribadinya sangat rahasia sulit dimengerti kemauannya gemar mencampuri urusan orang lain konsekuen tutur katanya tajam sering menyakiti orang lain dengan kata-kata tabah menghadapi cobaan hidup rejekinya baik sekali tetapi sangat kikir.

Orangnya cerdas, menikmati barang milik orang lain, tidak mau rugi, menyenangi kesendirian, dan kadang jauh dari orang lain. tingkat daya cipta, keuletan, dan keinginan yang tinggi untuk memulai bisnis

Prilakunya senang mengumbar nafsu asmara. Pintar menarik simpati dan handai taulan. Bila menemui kesulitan hanya disimpan dalam hati. Teguh memegang rahasia sehingga sulit diketahui oleh teman. Kaku dengan pendapatnya tetapi banyak memiliki teman yang setia.