Individuals born under the earth sign are fixated on practical and attainable objectives. They like exerting themselves in strenuous activities and have a strong capacity for reasoning. They are disciplined and hold themselves to high standards. Because of their knowledge and ability to organize things, they are managers and planners who are productive. They are skilled at using all resources as efficiently as possible and are wise and sensible with money. They are neutral and astute in helping others carry out plans perfectly. They are conservative and adept at proportioning things properly. Their main shortcomings are a lack of inventiveness, an overemphasis on safety in their endeavors, and a reluctance to take risks. Real estate, construction, building materials, gems, and insurance are suitable company areas. Suitable business sectors include real estate, construction, building supplies, diamonds, prepared foods, ceramics, natural stone, agricultural products, supermarkets, and grocers.

Orang Taurus termasuk golongan orang yang agak malas bekerja dan cendrung lamban. Suka membandel, hatinya keras, dan tidak mau diperintah.

Sifat dan karakter baik dari orang Taurus adalah: Mudah menyesuaikan diri dengan lingkungan. Setia terhadap sahabat karibnya. Bila perlu dibelanya. Sabar dan telaten. Kalau marah kadang menakutkan. Halus perasaannya, mau mengerti kesusahan orang lain dan bersedia menolongnya. Senang berpakaian rapi dan elegan. Mudah menarik perhatian orang dan juga juga tertarik.

Pendiriannya tegas dan kuat bertanggung jawab terhadap segala yang dilaksanakan bersifat ramah tamah tutur katanya sopan perintahnya selalu dituruti orang rejekinya pas-pasan kurang suka beramal.

Orangnya cerdas, menikmati barang milik orang lain, tidak mau rugi, menyenangi kesendirian, dan kadang jauh dari orang lain. tingkat daya cipta, keuletan, dan keinginan yang tinggi untuk memulai bisnis

Sangat senang membantu orang lain. Dalam hidupnya selalu mengalami suka duka silih berganti. Giat bekerja pada semua bidang pekerjaan. Bersifat sosial maupun kemasyarakatan. Prilakunya agak sombong dan ingin disanjung.